All posts by writeroom

Author Spotlight

The Write Room Press welcomed our latest author to the family this month, and we’re very pleased to be working with her on her debut publication, Memory and the Aging Brain. To help us get to know Gail Roxburgh better, we asked a few questions about her work, her book, and a few extra things that we know make her the right author for the book.

TWRP: As can be gleaned from the title of your forthcoming book, Memory and the Aging Brain, you wrote a book about memory. Can you tell us why this was important for you and why it is so timely?

GAIL: I wrote a book about memory because one of the top fears among many of my fitness participants is that they will be diagnosed with Alzheimer’s Disease as they age. I thought it was important for people to know that memory loss is not an inevitable part of aging. As we age we do experience some changes in our brain, but I have explained in my book the primary differences between age-related memory loss and dementia such as Alzheimer’s Disease.

TWRP: What do you do when you are not writing about memory?

GAIL: I am a registered fitness instructor and a cognitive fitness facilitator. I teach a variety of fitness classes including aerobics, core and strength and balance classes. Many years ago I started two classes: one was called “Memory Games for Your Body Balance and Brain” and the other class is called “Exercise Your Brain”. These classes are designed for participants concerned about their memory or they may be in the early stages of dementia.

TWRP: When did your interest in memory begin?

GAIL: Approximately 9 years ago when one of my participants’ behaviour and memory started to change. I spent many hours researching about memory loss and I learned that what she was experiencing was a form of dementia. From that point on I became interested in developing programs and taking courses on cognitive fitness. I started combining physical fitness and brain fitness together in one class. The participants and I have benefited from the physical, mental and social aspects of the program.

TWRP: What do you look forward to in working with The Write Room Press?

GAIL: I am looking forward to seeing my book completed and I know The Write Room Press will do a great job. I appreciate the wonderful job Gerda Wever did when she edited my book.

TWRP: Your book is scheduled for completion in August. That’s a very short timeline, but there is a good reason. Can you tell us about it?

GAIL: The reason I would like my book published in August is I would like to promote it at the BC 55+ Summer Games in North Vancouver. There will be guests and participants from all areas of the province, so it will be great time and place to introduce my book.

TWRP: If you knew you could hold on to one childhood memory forever, what would it be?

GAIL: The fun we had as kids at the PNE. I still remember the sights, sounds and the smells. Actually, I still enjoy going there!

Memory and the Aging Brain will be released at the end of August. Click here to buy and for more information.

When Projects Go Rogue: A behind the scenes look at printing blunders

books blunder snip

Every print designer knows the sinking feeling you get when you realize there has been a printing mistake. Whether it’s your fault or not is wholly beside the point; the only thing that matters is that you now hold in your hand an inked commemoration of botched printing. The other 99 copies lie in their box, either to be torn through immediately in a desperate attempt to find contradiction, or to remain forever entombed in their cardboard coffin, untouched. Yes, printing mistakes are a manifestation of the designer’s worst case scenario. Now imagine being that designer and having to break the news to your client, who has paid a great deal of money to see your collective vision come to light.

As a publishing company, we’re no strangers to printing blunders. This week, we bring you a post about our latest experience with one project that went rogue.

Over the last year, The Write Room Press had the chance to design for a great charitable organization on a dream project. Besides establishing multiple schools to support quality and access to learning in Tehran, the Mowafaghian Foundation partners with local Vancouver hospitals and centres of wellness to improve care facilities for young people in need. When they first contacted us about creating an elegant, linen-wrapped hardbound book as a tribute to its founder, we were so honoured and jumped at the chance to expand our book-making repertoire. The final product was to be a carefully curated 85 page album wrapped in smoothly durable midnight-blue linen. Coordinating the details of such a high-end product was a first for us, so we trusted only one of the top custom book printers to help us do it.

Edition One Books is a luxury printer that specializes in unique, design-centric book projects. Working with them was a treat from the start, from their easy-to-use online price calculator to the process of submitting revised files for the final print. The entire team really went above and beyond to ensure we would be thrilled with our final product. What we were, however, was shocked upon receiving the client’s books–in GREY.

Stretch out imaginations as we might, there was no way we could convince the Foundation their books were blue. Needless to say, as beautiful as the grey covers were, the clients shared their disappointment at the blatant mix-up and wanted to know right away what would be done to rectify it. To the credit of the printers, they wasted no time in letting us know our options, even to the point of staying in contact until midnight to make sure we were satisfied.

So how has this rogue project been brought back in line?

After a healthy discount offered by Edition One plus credit for an additional 25% off on our next printing project, the clients were happy to keep the original grey books. As for working with the same printers again, I certainly hope we will. A happy ending all around.

mowafaghian books

Printing blunder aside, the finished product is a stunning tribute to the organization’s founder that is only available as a special gift to friends of the Djavad Mowafaghian Foundation. The cover’s inset image sits centred and flanked by screen-printed paisley, which seamlessly wraps around the spine and back cover. Full colour pages fill the book with images and stories of the legacy Djavad Mowafaghian will leave. It is a stunning album that, all said, The Write Room Press is proud to put its design stamp on.

Click here to view more of us latest work.

T-Shirt Fundraising for PARCY!

t-shirt fundraiser

For the next two weeks, The Write Room and The Write Room Press will be running a campaign to raise donations for PARCY: The Foundation for the Promotion of Awareness and Research for Concurrent Disorders in Youth. Purchase a t-shirt here to help support the youth in your community and be rewarded by the comfort and style of this ultra-soft, 100% ring-spun cotton shirt. Super soft and light weight!

The PARCY Foundation aims to raise awareness and support research for concurrent disorders in youth. As in adults, adolescents dealing with substance misuse often face mental health issues. The barriers that prevent youth from accessing help are multiple. We consider understanding, awareness, compassion, and early treatment crucial to the effort to support youth with concurrent disorders. All funds raised through this t-shirt campaign, which will run until February 2nd, will be put towards these PARCY initiatives.

Help us support our youth! Learn more about our campaign here.

Beuningen Hell

This week our CEO, Gerda Wever, talks about her experience in the Beuningen Classic.

Just this April 27, Team Write Room Press joined the 100 kilometer Beuningen Classic, which was post-event momentarily renamed Beuningen Hell. It started out nice enough; the days leading up to the event the weather had been nothing but glorious, warm and sunny. Yet that Sunday I woke up to overcast skies.

When I left to meet my team member it was slightly spitting. I wasn’t worried though as I’d heard the weather forecast—it was going to be cool but clear up soon for a mix of sun and cloud. Perfect! I rejected various attempts of my teammate to take his long (and rain proof) pants, shoe covers, and additional jackets—I was not going to need those! I was going to warm up in no time and nail this ride.

First hour or so no problem, we are going steady at 25k/hr and in very good spirits. After that the rain starts picking up quickly. I’m still chipper and cheerful and holler out on various occasions, “It’s clearing up!” My teammate finally sets me straight by saying, “No it’s not, you’re just being an optimist. It’s raining harder all the time.”

At this point I am absolutely soaked. The water swirls around in my shoes, a swish swish with every push down the peddle. Going downhill is torture—the wind cuts right through my soaked clothes, makes me shiver and shake, and my teeth start rattling. Despite my sorry state, his comment sends me gut laughing. Yes, it’s downpour!

Some 60k into our ride we see a small kiosk in the middle of nowhere. We look at each other and no words are needed, we are going in. With water spilling from my jacket, helmet, and shoes, leaving a wet trail wherever I move, I go up to the counter and ask for whatever that’s warm. I get a hot chocolate but am shaking so uncontrollably that I spill most of it.

The reactions from other patrons tell me that I am a sorry sight: People give me their jackets, they close the doors, they turn on heaters, and I am offered free coffees. I am also given garbage bags to wear under my soaked jacket to protect my core from the wind and more water.

The kind gestures, many cups of hot chocolate and coffee, and a kroket sandwich warm me up, and we still have got to finish this thing. I put garbage bags on then wring my jacket out as best I can and put it back on. During the final 40k, the rain eases up at last and the final 10k we actually ride in sunshine.

While the rain and cold temperatures made this far more challenging than I had anticipated, we finished, had a few good laughs, and the post ride hot bath and glass of red wine—not to mention an awesome dinner out with my teammate and his lovely wife—did wonders. Beuningen Classic/Hell, we’ll be back in 2015!